Email marketing is 40x more effective at customer acquisition than social media
1 week of camp
52% of consumers make purchases directly from an email they received
2 week of camp
306% greater customer lifetime value for businesses with clear and professional branding
4 week of camp
Why do you need email marketing?
Email marketing has consistently proved to be the strongest marketing channel that offers the highest ROI ($36 to $1). It captures the attention of your ideal customers and leads to action - meaning more sales and revenue growth that's the lifeblood of your business. We are experts at growing and nurturing your email marketing by funneling new business through industry trade shows, web traffic, social media, and product promotion and ideation. An effective email marketing strategy lays the foundation for measurable growth. At Madison North, we partner with your team to craft a comprehensive roadmap that includes:
01
Goals (Overall and Per Campaign)
Madison North begins every campaign by helping you define clear, measurable goals—both for your overall email marketing efforts and for individual campaigns. We ensure your objectives align with your broader business KPIs, whether that’s lead generation, sales conversions, customer retention, or brand engagement.
02
Customer Journey
We map out the full customer journey to identify key touchpoints and moments of opportunity. We then tailor email strategies to nurture leads through each stage—from awareness and consideration to conversion and long-term loyalty.
03
Audience Identification
Understanding your audience is key. Using data analysis, customer interviews, and behavioral insights, we create detailed customer personas that inform content tone, messaging, and effective targeting.
04
List Segmentation
We help you move beyond one-size-fits-all solutions by segmenting your lists based on demographics, behaviors, interests, and engagement history. This allows for personalized content that drives higher open and click-through rates, leading to more sales and deals closed.
05
Content Calendar
Madison North builds strategic content calendars that bring structure and foresight to your campaigns. We schedule sends around your key business dates, product launches, seasonal trends, and customer behavior patterns to maximize engagement.
06
Design for Mobile
With the majority of emails opened on mobile devices, we ensure all email designs are fully optimized for mobile responsiveness. Prioritizing fast-loading visuals, scannable layouts, and clear CTAs that convert, even on the go.
07
Timing
Sending the right message at the right time is everything. We analyze your audience’s behaviors to determine ideal send times and frequencies that maximize engagement without fatiguing your list.
08
Measurement Tactics
Madison North establishes a data-driven measurement framework to track KPIs like open rates, CTR, conversions, and ROI. We provide transparent reporting and ongoing analysis to refine and evolve your strategy in real time.
Some of the platforms we leverage
Take Control of The Next Phase
Specializing in delivering innovative, technology-driven solutions that transform your business and drive measurable growth. We work closely with our clients to develop tailored strategies that address unique challenges and capitalize on emerging opportunities.
Tech Forward
We harness the power of innovative technology to drive measurable solutions for our clients. Unlock new opportunities through tailored strategies to meet the unique challenges of today's fast-evolving business landscape.
Strategy with Impact
We combine sharp strategic insight with hands-on execution. From high-level planning to operational efficiency, we deliver custom strategies that generate meaningful results—and lasting value.
Client-Centric Approach
Your success is our priority. We take the time to understand your goals, challenges, and culture, ensuring that every action is practical, personalized, and aligned with your vision.
Agile & Adaptive Execution
In today’s fast-paced environment, agility is everything. We move quickly, pivot when needed, and deliver scalable solutions that evolve with your business—so you’re never stuck, only moving forward.
Email marketing is 40x more effective at customer acquisition than social media
52% of consumers make purchases directly from an email they received
306% greater customer lifetime value for businesses with clear and professional branding
Who We Are
Madison North is a boutique consulting firm dedicated to helping clients elevate their brand through customized email marketing and strategic communications. We blend creativity and proven strategies with cutting edge technology to craft solutions that engage audiences and deliver results.
We Specialize In
Corporate
Higher Education
Retail
Healthcare
Hospitality
Government
Every success story looks different.
We help you achieve yours.
Our Solutions
Email Marketing Strategy Development
Tailored email campaigns, segmentation, A/B testing, and list management.
Brand Messaging & Positioning
Ensuring consistent messaging across all email, social media, and corporate communications.
Branded Content Strategy
Compelling, authentic, and engaging strategies that build trust, foster connections, and drive long-term brand loyalty.
Corporate Training
Workshops on writing effective emails, communicating in corporate environments, and digital communication tools.
Internal Communications
Best practices for employee engagement, knowledge sharing, and communication flows.
Crisis Communications
Developing plans for businesses to handle internal and external communication during a crisis.
Vision
Madison North was founded with a clear mission: to empower clients with strategic, results-driven email marketing and communications solutions. Recognizing the need for personalized, high-impact strategies in a rapidly changing digital landscape, we leverage our deep knowledge to offer tailored consulting services that help clients connect authentically with their audiences. Our focus is on delivering exceptional email marketing and communication strategies that drive growth and lasting engagement, ensuring our clients thrive in today’s competitive professional environment.
Our Clients
We believe every client is a valuable, long-term partner.
Testimonials
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Poul Gingere
bennertik inc
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Adam Barne
Eternet
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Zachi Bloom
Artomorrow